The DO’s & DON’Ts of Digital Marketing

The number game was never this strong until online marketing came to the scene. Previously, marketing was an act of building a campaign during business season which converted into a sale and later reflected on the balance sheet. Today, however, everything has come down to calculating the present and future course of action. Marketing is now not limited to a particular season but is an ongoing cycle. You need to earn your audience and you have to be available all the time at their service and that is how digital marketing works in this day and age.

In a staggering data fact, it is found from 1999 to 2016, digitalization has spread like wildfire and has covered almost all the nations across the globe. Interesting insight here is that an astounding figure of 75% of the internet user is found in the 20 major economies which drive the world, and the rest 25% is distributed among 178 nations. A person having an affinity towards digital marketing will surely follow all the online marketing trends and rely heavily on the data and statistics generated. With so many potential buyers, a marketer has to make the most of the opportunity offered to him, and he can do that by judging their return on marketing investment, tracking the digital trends, and be updated about the data that drives the sale.

One very important point to be added here is that on the go devices like mobile, notepads, etc., have largely attributed to the usage and growth of the internet. And, it is expected that there is going to be a steep rise in the number of people using a mobile device for the online business transaction. It cannot be a denied that online marketing is pulling the strings and the audience is being played with. The amount of investment done in Digital marketing has been upheaving and it’s anticipated that by the end of 2018, spending on digital marketing will surpass the traditional method. It will be indeed revolutionary if this happens, which is quite certain to be.

The need to be ahead in the digital forum and play a top-notch game in the online market has turned digital marketers into creepers of data and statistics. The need to be updated about all the verticals and forums of online marketing, like social media, paid marketing, content driven marketing, etc., has turned into a must know skill. Thanks to the ever increasing demand for shopping online, the concept of mobile commerce has gained momentum. Supporting them was Google’s Mobilegeddon update, which helped the websites rank high on the scoreboard if they were mobile friendly.

Looking at the bigger picture, one can easily attribute digital marketing for providing a number of business opportunities and increase in internet penetration in developing countries. The future seems bright for all those engaged in digital and online marketing, just a little cautious step will help them determine their audience, and a keen eye on digital trends can help achieve the desired results on the web.